DevaCurl Hair Loss And Scalp Irritation Settlement There was even a call for a product recall that trended online that urged the public to continue asking for the removal of Deva Curl from the market due to their purported dangers. It is reported that Deva Concepts faced serious negative online publicity due to the allegations. Deva Concepts was accused of hiding to their customers the harsh chemicals that are actually contained in their hair care products. However, users soon reported scalp irritation and hair loss incidents after they reportedly used DevaCurl on their hair. This was the consumers’ primary consideration when they went with DevaCurl products.
Complainants have argued that they chose to buy DevaCurl hair products due to how they are marketed by the company.ĭeva Concepts reportedly made marketing claims that their DevaCurl hair products contained less harmful chemicals compared to others available in the market. The DevaCurl Hair Loss And Scalp Irritation Class Action Lawsuit accused Deva Concepts of misrepresenting its hair care products. DevaCurl Agrees To Settlement TermsĪccording to online reports released to the public, Deva Concepts has agreed to accept the settlement terms and conditions to end the legal proceedings that come with the slew of class action lawsuits filed against them. Thousands of consumers have also reported having experienced hair loss while using or shortly after using DevaCurl products. Sara declared that she was not the only one. She asserted that the defendant made false or misleading representations concerning the products and failed to disclose their defects.Īdditionally, she requested reimbursement of the sum she spent on the products. Plaintiff Sara Himmiche of Montreal claimed that after purchasing and using DevaCurl products, she had scalp discomfort and hair loss.
According to the DevaCurl FAQ, the result was the world’s first conditioning cleanser, or ‘No-Poo Original.’
DEVA CURL PRODUCTS FREE
The company received widespread attention in 2002 when it developed a formula for a product named DevaCurl No-Poo Original.Īs per the DevaCurl website, “No-Poo” signifies that the product does not lather because it is free of sodium lauryl sulfate.ĭevaCurl developed a botanically-infused cleaner with a precise pH level that cleanses the scalp without damaging follicles.
In Re Deva Concepts Products Liability Litigation One of the Casesĭeva Concepts LLC faced a class action lawsuit that alleged DevaCurl products caused hair loss. The hair company Deva Concepts that makes DevaCurl products, has promised to pay $5.2 million as part of the class action settlement agreement between them and customers who have complained about DevaCurl products causing scalp irritation and hair loss to their users.Ĭlick to access In-Re-Deva-Concepts-Products-Liability-Litigation.pdf Class Action Settlements DevaCurl Settlement 2021 For $5.2 Million – Class Members May Receive $19,000 Each Due To Hair Loss & Scalp Irritation…īy Consider The Consumer on SETTLEMENT UPDATE: Company Behind DevaCurl Agrees To Pay $5.2 Million As Settlement Users May Receive Up To $19,000 Settlement Checks
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